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SEO stands for “Search Engine Optimization”
In layman’s words, it refers to the process of upgrading your website in order to boost its exposure when people search for items or services connected to your business on Google, Bing, and other search engines. The higher the exposure of your pages in search results, the more likely you are to draw attention and attract new and existing clients to your business.
SEO Tactics to increase website rankings
Search engines are constantly altering their search algorithms and the value they place on different components of your website. This adds another level of complication to the already difficult process that SEO managers undertake.
A guide to efficient SEO Company Phoenix methods and best practices for 2018 is provided below. By concentrating your SEO efforts on them, you can keep your website competitive and rank high. So let us get started.
Conduct Competitor Analysis
Extensive competition research and analysis is one of the most successful SEO methods for improving your results. The first step is to identify your main rivals, whether by industry, region, keywords, or any other relevant element.
A comprehensive study can help you identify areas where your opponent is performing as well as vulnerabilities you might exploit.
Analyze your backlinks
While backlinks are an important component of any SEO plan, not all backlinks are made equal. Some people naturally do better than others, therefore it’s critical to keep an eye on them. This allows you to focus on the most valuable types of backlinks. Or discover which sites tend to generate the highest quality traffic.
If particular links are contributing no value or harming your search rankings, you may choose to delete them or unilaterally disavow them. Backlink analysis tools such as Majestic, Ahrefs, and Moz Open Site Explorer may assist you in doing a full backlink study of your website.
Optimize for mobile
The mobile search industry has been fast expanding, and we’ve long predicted that mobile will ultimately outperform desktops. In 2017, mobiles finally seized the lead, accounting for more than half of all online traffic worldwide.
There have been several mobile development standards, ranging from clunky (and now completely dead) mobile sites to the vastly more current, technically and visually attractive “responsive design.”
Use Secure HTTP
Moving to Hypertext Transfer Protocol Secure (HTTPS) for encryption offers several advantages.
You might expect your website rank and search results performance to drop immediately after switching to HTTPS. This is because you changed your base URL. This drop, however, will be temporary, and you should see your rank return or perhaps increase in no time.
Optimize Page Speed
As internet speeds have grown, so have mainstream consumers’ expectations of website performance. According to an Adobe survey, over 40% of consumers would abandon a website that takes too long to load.
Fortunately, there are some things you can do to improve load time, the most of which are simple to apply. Use high compression for photos to greatly minimize load time. You may also employ a Content Delivery Network (CDN) to allow worldwide users to access your content without having to ping your home server.
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